Member Insights & Research Lead
Company: AAA Northern California, Nevada & Utah
Location: Walnut Creek
Posted on: January 11, 2022
We call our club's vision, mission, values, and supporting
pillars "Our House" because they are the foundation for all that we
do. We're working to transform AAA for the next century with a
mission to create Members for life by unleashing the innovative
spirit of our Team Members.
AAA NCNU is genuinely concerned about your safety and the health of
all of our Team Members. As a result, should you be offered a
position with our Club, you will be required to establish that you
have been fully vaccinated against the COVID-19 virus, unless you
are able to establish a bona fide exemption from this requirement,
or where prohibited by law.
At AAA, our Team Members strive to deliver amazing service and help
our Members outsmart life's roadblocks. We believe everything you
do outside of work adds to who you are at work. We're working to
transform AAA for the next century with a mission to create Members
for life by unleashing the innovative spirit of our Team
We are passionate about maintaining a diverse and inclusive
workplace that reflects the people and culture of the communities
we serve, and fostering an environment in which everyone can
realize their full potential and grow without barriers. We
celebrate our differences as they make us stronger and invigorate
our workplace. We believe that each of us enriches our culture by
contributing unique perspectives, valuable insights and key
strengths. We want each of our Team Members to feel valued,
respected and supported.
Why Work For Us
Benefits - Medical, Dental, Vision, wellness program and more!
401k Matching - $1 for $1 company match up to 6% of pay
Annual Incentive Plan - Eligibility to participate in AAA NCNU
annual bonus plan
Paid Time Off - Team Members accrue paid time off monthly with an
additional 24 hours per year earmarked for volunteer activities
Collaborative Environment - AAA will value your contribution to
providing exceptional service to our members
**Must Live in the States of California, Utah or Arizona
AAA - Mountain West Group is looking to hire two (2) experienced
Member Insights Leads to help drive the design, execution,
analysis, and internal 'read-outs' for our primary qualitative and
quantitative market research programs/projects (including our
internal Voice-of-Member surveying that we do with through the
In your role, you'll be the lead partner to key lines of business
within the greater AAA marketing organization where you will drive
the hands-on, end-to-end process of surveying AAA Members and
prospects to help us solve business problems and drive results
through insights and implications derived from the research and
surveying you will handle.
Your responsibilities also extend to assessing existing/published
secondary research for valuable trend insights and implications,
which will also be utilized to drive successful business
If you are an insights-driven, have-a-real-love-for-research
professional that yearns to glean insights and communicate
business-specific implications for our over 100-year-young brand,
then seriously consider applying.
Essential Capabilities & Credentials
Proven ability to strategically assess and tactically implement
primary research projects, working with internal and external
resources to conduct such programs, directly handling the
interpretation of the data to glean insights and implications,
formulating and producing the reports and presentation decks needed
to socialize the results and recommendations.
Have hands-on experience in conducting quantitative types of
research such as product concept tests, ad/campaign evaluation,
usage and attitude testing as well as qualitative in-depth
Practiced expertise in all aspects of research design from research
methodology, sample definition, and questionnaire development to
Analysis and final report delivery/presentation.
Extensive understanding of advanced analytical techniques,
including: Conjoint (discrete choice), Multivariate analysis,
Cluster analysis, Max-diff, and pricing techniques.
Capability to review secondary, third-party published research
reports and findings to determine the relevant trends and
insights/implications impacting our AAA lines of business.
Expert day-to-day management of our research vendor relationships,
exceptional day-to-day project management of the assigned workload,
and effective internal and external communication and socialization
A passion for market research that drives you to dig deeper for
Member and consumer insights as to what our audiences want
(products/services) and, even more importantly, why they desire
Skilled at being self-directed, using your initiative and
get-the-job-done-right work ethic, needing just a modest amount of
guidance from the Director - Brand & Insights.
Experience & Education Requirements
Minimum of 3-5 years' direct, hands-on experience handling
qualitative, quantitative, and voice-of-consumer market research
and customer insights programs/projects; this relevant experience
can be on the client, agency, or vendor side; direct experience
working with Qualtrics and/or another experience management tool is
Bachelor's Degree in relevant field (Marketing; Market Research;
Business Communications) is mandatory.
Keywords: AAA Northern California, Nevada & Utah, Walnut Creek , Member Insights & Research Lead, Other , Walnut Creek, California
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