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Member Insights & Research Lead

Company: AAA Northern California, Nevada & Utah
Location: Walnut Creek
Posted on: January 11, 2022

Job Description:

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
AAA NCNU is genuinely concerned about your safety and the health of all of our Team Members. As a result, should you be offered a position with our Club, you will be required to establish that you have been fully vaccinated against the COVID-19 virus, unless you are able to establish a bona fide exemption from this requirement, or where prohibited by law.
At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life's roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.
We are passionate about maintaining a diverse and inclusive workplace that reflects the people and culture of the communities we serve, and fostering an environment in which everyone can realize their full potential and grow without barriers. We celebrate our differences as they make us stronger and invigorate our workplace. We believe that each of us enriches our culture by contributing unique perspectives, valuable insights and key strengths. We want each of our Team Members to feel valued, respected and supported.
Why Work For Us
Benefits - Medical, Dental, Vision, wellness program and more!

401k Matching - $1 for $1 company match up to 6% of pay

Annual Incentive Plan - Eligibility to participate in AAA NCNU annual bonus plan

Paid Time Off - Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activities

Collaborative Environment - AAA will value your contribution to providing exceptional service to our members

**Must Live in the States of California, Utah or Arizona
AAA - Mountain West Group is looking to hire two (2) experienced Member Insights Leads to help drive the design, execution, analysis, and internal 'read-outs' for our primary qualitative and quantitative market research programs/projects (including our internal Voice-of-Member surveying that we do with through the Qualtrics platform).
In your role, you'll be the lead partner to key lines of business within the greater AAA marketing organization where you will drive the hands-on, end-to-end process of surveying AAA Members and prospects to help us solve business problems and drive results through insights and implications derived from the research and surveying you will handle.
Your responsibilities also extend to assessing existing/published secondary research for valuable trend insights and implications, which will also be utilized to drive successful business outcomes.
If you are an insights-driven, have-a-real-love-for-research professional that yearns to glean insights and communicate business-specific implications for our over 100-year-young brand, then seriously consider applying.
Essential Capabilities & Credentials
Proven ability to strategically assess and tactically implement primary research projects, working with internal and external resources to conduct such programs, directly handling the interpretation of the data to glean insights and implications, formulating and producing the reports and presentation decks needed to socialize the results and recommendations.

Have hands-on experience in conducting quantitative types of research such as product concept tests, ad/campaign evaluation, usage and attitude testing as well as qualitative in-depth interviews, etc.

Practiced expertise in all aspects of research design from research methodology, sample definition, and questionnaire development to Analysis and final report delivery/presentation.

Extensive understanding of advanced analytical techniques, including: Conjoint (discrete choice), Multivariate analysis, Cluster analysis, Max-diff, and pricing techniques.

Capability to review secondary, third-party published research reports and findings to determine the relevant trends and insights/implications impacting our AAA lines of business.

Expert day-to-day management of our research vendor relationships, exceptional day-to-day project management of the assigned workload, and effective internal and external communication and socialization skills

A passion for market research that drives you to dig deeper for Member and consumer insights as to what our audiences want (products/services) and, even more importantly, why they desire them.

Skilled at being self-directed, using your initiative and get-the-job-done-right work ethic, needing just a modest amount of guidance from the Director - Brand & Insights.

Experience & Education Requirements
Minimum of 3-5 years' direct, hands-on experience handling qualitative, quantitative, and voice-of-consumer market research and customer insights programs/projects; this relevant experience can be on the client, agency, or vendor side; direct experience working with Qualtrics and/or another experience management tool is a plus.

Bachelor's Degree in relevant field (Marketing; Market Research; Business Communications) is mandatory.


Keywords: AAA Northern California, Nevada & Utah, Walnut Creek , Member Insights & Research Lead, Other , Walnut Creek, California

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