Regional Vice President of Business Development- Home Health

Company: Bridge Home Health and Hospice
Location: Walnut Creek
Posted on: September 15, 2020

Job Description:

Regional Vice President of Business Development - Home Health - Full Time - Walnut Creek Full-time

Company Description Are you looking for a place where you can make a genuine difference in our patient’s lives?

With over 18 locations and growing, Bridge Home Health & Hospice’s culture of love for our patients and employees is the top priority. Our commitment to our Core Values allows us to be the provider and employer of choice. We embrace a diverse workforce and understand that our employees are key to providing quality care and our most important resource.

Join us today and grow with us!

Job Description Responsible for managing all aspects of organization marketing/sales in assigned geographical

locations including managing the members of the marketing/sales team, establishing and

maintaining positive relationships with customers and referral sources, responding to customer

requests and concerns, and negotiating service contracts with managed care organizations,

government agencies, and other payers.

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES

1. Directs all daily marketing operations including providing direct oversight of the

establishment and implementation of marketing/sales initiatives.

2. Ensures maximum third party reimbursement through effective negotiation of service

contracts with managed care organizations, government agencies, and other payers.

3. Assists the Vice President of Business Development in establishing organization volume

projections in the annual budget and in establishing allocations for the marketing

department. Monitors allocation of resources according to budgetary limitations.

4. Continuously conducts market assessments and develops a comprehensive marketing plan

designed to meet budgetary volume projections.

5. Employs marketing and promotional initiatives to achieve budgetary volume projections.

6. Establishes and maintains positive working relationships with current and potential referral

and payer sources.

7. Negotiates service pricing with insurance Case Managers and other payers within

established financial and credit parameters.

8. Recruits, selects, orients, and directly manages members of the marketing/sales team.

9. Builds and monitors community, customer, payer and patient perceptions of Bridge Home

Health as a high quality provider of services.

10. Provides leadership in strategic planning including identifying opportunities for additional or

improved services to address customer needs.

11. Maintains comprehensive working knowledge of Bridge Home Health markets including

government agencies, major payer groups, key referral sources, and competitor’s market

positioning.

Bridge Home Health Job Descriptions

Job Title/Position: Regional Vice President of Business Development

12. Maintains comprehensive working knowledge in the field of marketing and shares

information with appropriate organization personnel.

13. Maintains comprehensive working knowledge of community resources and assists

customers in accessing community resources should services not be provided by Bridge

Home Health.

14. Monitors and reports cost-effectiveness of marketing efforts.

The above statements are intended to be a representative summary of the major duties and

responsibilities performed by incumbents of this job. The incumbents may be requested to

perform job-related tasks other than those stated in this description.

Qualifications POSITION QUALIFICATIONS

1. High School Diploma required. Bachelor's degree in Marketing, Business Administration, or related field; preferred.

2. At least five years of experience in health care marketing management, preferably in home

care operations. At least three years experience in sales is preferred.

3. Demonstrated ability to supervise and direct professional and administrative personnel.

4. Ability to market aggressively and deal tactfully with customers and the community.

5. Knowledge of corporate business management.

6. Demonstrates excellent communications, negotiation, and public relations skills.

7. Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in

performing job responsibilities.

Additional Information Here at Bridge Home Health and Hospice , we are committed to our employees and their well-being. Benefits Include:

Competitive compensation

Dynamic, fun, team-oriented work environment

Countless growth and development opportunities

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Keywords: Bridge Home Health and Hospice, Walnut Creek , Regional Vice President of Business Development- Home Health, Other , Walnut Creek, California