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Company: Pinstripes Walnut Creek
Location: Walnut Creek
Posted on: February 6, 2024

Job Description:


The Director of Sales is the Leader of a specific Pinstripes location; helps motivate, mentor, and develop their team to reach their highest potential in event and catering sales.

Event & Catering Sales Growth

Sales Strategy

  • Owns the Quarterly Event and Catering Sales Strategy set by Company Leadership
  • Effectively communicate the strategy progress and results to Leadership Business
    • Drive new business
    • Build return business
    • Distribute incoming event and catering leads to appropriate team members
    • Motivate and encourage team to refer event/catering business
    • Be Creative in Selling when it is Beneficial for the Venue
    • Educate team on conversion and develop team members to reach and maintain conversion of 69% or higher Event & Catering Packages and Options
      • Understand all Event & Catering Packages and Options
      • Exhibit the ability to Sell these Packages and Options Marketing & Promotions
        • Utilizes the Marketing Tools to gain leads
        • Utilizes current promotions to close business
        • Be Creative in bringing new marketing ideas
        • Add input on monthly local Store Marketing calls Team Market Focus
          • Understand competitors and how to win against them
          • Stay on top of market trends
          • Stay connected with community and top decision makers in market
          • Ability to perform through Market Research Guest Engagement
            • Manage the team to maintain a guest-centered focus
            • Positively interact with guests to create repeat business
            • Fully solve negative guest experiences
            • Be involved with VIP guests as necessary Relationship with Venue Leaders
              • Work seamlessly with General Manager and Executive Chef Reporting
                • Ensure that Sales Reporting is accurate, and understand individual and team sales numbers
                • Be in Tune with Sales Budgets for the Fiscal Year
                • Understand the key KPI reports Coaching & Team Development

                  Team Growth
                  • Understand sales team's goals and career path
                  • Understand sales team's strengths and areas of opportunity
                  • Perform sales team one on one conversations
                  • Perform sales team personal evaluations
                  • Own the continued education training program Sales Manager and Catering Sales Manager Training Program
                    • Own the initial sales team training program and hold team accountable to their potential
                    • Assist with onboarding new sales team members
                    • Assist with recruiting process when needed Uphold Systems & SOPs

                      Selling Packages and Space
                      • Ensure that Explanations and Descriptions are accurate
                      • Ensure that the Sales Team is Maximizing the Space Obtaining BEO Details within Appropriate Time Frame
                        • Ensure that BEOs are detailed by their deadline BEO Details with Correct Execution Information
                          • Ensure BEOs make sense operationally
                          • Apply room capacities, floor plans, etc. BEO Details with Correct Financial Information
                            • Apply room minimums, financial charges, etc.
                            • Maintain Direct Billing clients, and ensure timely payment Execution of the "Pass Off"
                              • Ensure that all events are greeted by a member of the sales team
                              • Ensure all guest concerns are fully addressed FOH & BOH Execution of SOPs
                                • Check room set ups, food presentation, service timing Balancing Event Financials
                                  • Ensure that your assigned event financials are correctly balanced Requirements

                                    Previous High-Volume Sales Experience (5+ Years) preferably in hospitality, restaurant, and/or entertainment venue
                                    • Previous Director Level Experience (2+ Years)
                                    • Ability to motivate others
                                    • Ability to create a positive culture
                                    • Demonstrates deep knowledge of the location market
                                    • Capable of managing multiple projects simultaneously while remaining calm under pressure
                                    • Extremely Organized and Efficient
                                    • Flexible in approach, can readily adopt to business and team needs and changes
                                    • Excellent Computer Skills (Microsoft Word, Excel, Gmail)
                                    • Previous CRM usage preferred
                                    • Excellent Communication and Leadership Skills Benefits:
                                      • Competitive Base Salary + Commission Structure
                                      • Bonus Program
                                      • Stocks in a Growing Company
                                      • 401K Program
                                      • Health Insurance Options
                                      • Personal Time Off

Keywords: Pinstripes Walnut Creek, Walnut Creek , DIRECTOR OF SALES, Executive , Walnut Creek, California

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