Senior Digital Product Manager
Location: Walnut Creek
Posted on: June 12, 2022
What you'll do...
Senior Product Manager (Tech), Display Ads - Walmart Connect
As a part of Walmart Connect, you'll build industry defining
omni-channel ad platforms at scale that help Walmart suppliers to
reach shoppers with relevant ads and campaigns while helping
shoppers discover products to enhance their shopping journey.
We're looking for Senior Product Manager (Tech), Display Ads to
help reimagine the way we empower brand advertisers to reach and
activate their customers with display ads.
The role can be based in any of Walmart hubs Bay Area, CA; Dallas,
TX; Chicago, IL; Bentonville, AR; Hoboken, NJ; Seattle, WA; Reston,
VA; Boston, MA. Remote working option is also available.
We'll provide opportunity for you to...
Ad-serving: Build a retail media focused display ad-serving stack
including ad-server, forecasting and auctions to enable guaranteed
and programmatic ad buys across Walmart properties.
Targeting: Build full-funnel contextual, behavioral and
affinity-based targeting capabilities to help advertisers reach the
right audiences to achieve their marketing goals.
Recommendations and Optimizations: Build ML based dynamic
recommendations and optimizations to deliver relevant ads to
Walmart customers and to achieve greatest return on ad spend (ROAS)
Advertiser Interfaces: Build self-serve advertiser interfaces
(UI/API) to allow advertisers at scale to create, manage, optimize
and report campaigns.
Ad Experiences: Build creative display and video ad experiences to
help advertisers engage their target users with relevant ad
placements and ad formats.
Partnerships: Build integrations with strategic partners to further
expand our custom touch points and bring Walmart targeting and
measurement to platforms people love.
Along the way you will report to the Group Product Manager.
You'll make an impact by...
Defining vision and strategiesfor your product family, using domain
expertise, best practices, identifying market opportunities,
building business cases, and getting support from leadership.
Drivingproductlifecyclefrom requirement definitions, research,
metrics analysis, technical specifications, development, testing,
KPIs and other launch efforts.
Developing and enhancing products- you will manage product
roadmaps, align business and technical needs, analyze customer and
product data, turn customer insights into actionable plans,
determine rollout strategy, and manage risks.
Workingwith data science, engineering,and Walmart partners to
determine the data requirements, measurement methodologies, APIs
and UX for reporting dashboards.
Conducting industry and competitive analysisto understand the
latest trends in advertising to identify new opportunities to meet
customer needs. Conduct customer research to determine customer
segments and identify needs to inform product roadmap.
Partneringwith internal advertising sales team and Walmart retail
teams to create unique, compelling experiences that benefit
shoppers and our advertising clients.
Building collaborative relationshipswith key partners by leading
priorities aligned to business goals, communicating and
prioritizing product roadmaps, and gaining support from executive
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your
performance. Other great perks include 401(k) match, stock purchase
plan, paid maternity and parental leave, PTO, multiple health
plans, and much more.
Bachelor's degree required.
5+ yearsin product management,digital display advertising,
self-serve ad platforms, demand side platforms (DSP), programmatic
ad buys, targeting, personalization and optimizations, display ad
formats. Experience building custom ad-serving solutions and Retail
Media Advertising is helpful.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We
believe we are best equipped to help our associates, customers and
the communities we serve live better when we really know them. That
means understanding, respecting and valuing diversity- unique
styles, experiences, identities, ideas and opinions - while being
inclusive of all people.
Outlined below are the required minimum qualifications for this
position. If none are listed, there are no minimum
As permitted by applicable law, provide evidence of full
vaccination as defined by CDC guidelines OR secure approval of
medical or religious accommodation for the vaccination mandate.
Outlined below are the optional preferred qualifications for this
position. If none are listed, there are no preferred
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of
Keywords: Walmart, Walnut Creek , Senior Digital Product Manager, Executive , Walnut Creek, California
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