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Director of Corporate Communications

Company: Central Garden & Pet
Location: Walnut Creek
Posted on: March 22, 2020

Job Description:

In this role, the Director of Corporate Communications creates and executes the Company's communication strategy, both internally and externally. This role is an individual contributor reporting to the SVP of Human Resources.-- Internally, this position will be tasked with ensuring the Company's new strategic plan is cascaded effectively into the organization through ongoing communication with employees at all levels and leads the communication activities for the CEO and the Central Leadership Team.-- In addition, the position will develop and execute communication for major HR and company initiatives, utilizing the company's Intranet and other communication methods.-- Externally, this position will focus on a common look and feel to the external Central website and partner with Digital Marketing to ensure the individual brands' websites and social media properties accurately reflect Central's corporate identity. Additionally, this position will be the external face of Central in media interactions, crisis communications and other public relations situations.To learn more about Central Garden & Pet, please see our website at www.central.com.-- This position is at our corporate office in Walnut Creek, California.-- Our office is located just a block from the Pleasant Hill Bart Station and is near great restaurants and the Iron Horse Trail, with a short drive to downtown Walnut Creek.-- Corporate office employees enjoy a free fitness center, free parking, product discounts, discounted membership at Club Sport and an amazing educational assistance program in addition to great medical, dental, vision, life and disability insurance.----MEASURES OF SUCCESSCreate a high-level Communication strategy which supports broader Central strategic initiatives and messaging around activities of the CEO and Central Leadership Team. The Communications Director will share responsibility for decisions that have organization-wide impact and will contribute to planning for the organization's present and future, with a goal of driving interest and understanding of Central's core issues, interests, image and identity.Identify, develop and communicate the company's corporate brand "story" and supporting initiatives, programs and key messages that engage all employees and to build, enhance and protect Central's corporate brand and products.Serve as a spokesperson and lead point person on high-priority media interactions, internal and external interviews or public speaking engagements for key Central leaders and facilitate the creation of media and speaker trainings for our senior leaders. Oversee the development of CEO's speeches and script writing. Coordinate crisis management communications as necessary.Responsible for external communications including press releases, audio/video interviews, public responses, and social media. Build and maintain relationshipsSet and maintain corporate editorial standards to ensure consistency of messaging, style and tone across all channels, including the Central intranet, central.com and Central's corporate social media presence.Ensure appropriate measurement techniques are used to assess communication effectiveness and continually improve processes, policies, and channels as appropriate. This includes using learnings from viewership trends/analytics and feedback to enhance the effectiveness of communication channels.Work with the Head of Sustainability to communicate involvement and outcomes in activities that support and enhance our environmental and community sponsorship.Work with the SVP/HR, VP of IR and Chief of Staff, to oversee communications related to company events, meetings and communications, awards events, speaking engagements, and other Central sponsorships opportunities.In partnership with Investor Relations, prepare the annual report and communication for investors and shareholders.In partnership with Digital Marketing, manage project requests related to communication, including social media and crisis management communication, update and enhance the company's website.Utilize software to monitor reputation risks and positive PR opportunities.Agency oversite.IDEAL CANDIDATE ATTRIBUTESBachelor's degree; Master's degree preferred.Minimum 10 years of experience with responsibility for communications within a Media Relations or Employee Communications function in a consumer-packaged goods company or agency with CPG focus with multi-media and multi-channel experience.Minimum five years in a leadership capacity in a Corporate Communications settingTechnologically savvy, conversant with electronic media and emerging communication technologies and channels.Experience in change management communications and developing communication strategies to engage employees and influence behavior changeExperience delivering results with outstanding verbal, written and storytelling skillsAbility to work in a constant state of alertness and safe manner

Keywords: Central Garden & Pet, Walnut Creek , Director of Corporate Communications, Executive , Walnut Creek, California

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