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Director, Performance Marketing

Company: BabyList
Location: Oakland
Posted on: August 16, 2019

Job Description:

Babylist is looking for an experienced Performance Marketing Leader who can make the #1 baby registry in the US by scaling up our paid acquisition efforts and experimenting with new growth initiatives. The ideal candidate is curious, driven, results-oriented, and has hands-on experience with Social Paid and Search Engine Marketing.RequirementsWhat You'll Do Work directly with the VP of Marketing and our Acquisition Marketing Manager; you'll help Babylist scale its paid marketing efforts across multiple platforms Manage over $5,000,000+ annual marketing budget Support and coach our talented acquisition team Handle tightly defined CAC and volume targets with daily, weekly, and monthly reporting against KPIs Identify, test, and optimize the best performance marketing channels to drive ROI Collaborate with our broader marketing and product teams on attribution models, analytics, audience segmentation, messaging, promotions, and retention tactics Work closely with our acquisition manager and creative team, and oversee creative visual and messaging strategy Who You Are A hands on Performance Marketer who can do day-to-day account management for Search Engine Marketing (SEM) and paid Social An ROI-driven performance marketer who can read LTV, CAC, and volume data insights to build a sustainable and scalable growth model Focused on results, and have a bias for action Pride yourself on your creativity and willingness to try new things Self-directed, proactive, and able to define and execute projects independently Detail-oriented and diligent with campaign management Have excellent written and verbal communication skills Candidates in San Francisco Bay Area are preferredWhat You've Done Minimum of 3-5 years experience in performance marketing (a MUST) In house, hands-on performance marketing experience is preferred Experience in managing and building an in-house or external acquisition team Experience managing $5,000,000+ annual performance marketing budget Proven track record in hands-on Facebook, Pinterest, and Adwords campaign management Extremely familiar with ROAS and ROI models to drive meaningful business growth Can balance a data-driven methodology with user-first intuition Believe exceptional organizational and teamwork skills are key to success Proficient in Excel, and can manipulate and analyze data to come up with actionable insights BenefitsAbout BabylistBabylist is a baby registry and e-commerce platform that helps expecting parents get exactly what they need to welcome their new child. in 2019 over $300 million worth of gifts will be purchased off of the Babylist registries.Why You Will Love Working at Babylist We get stuff done We have a real impact on people's lives We're passionate about our users and we genuinely appreciate them We work at a sustainable pace for long-term success (yes, we're profitable)We are growing and have meaningful opportunities for career advancement We're a technological and data-driven business We are doers, but also thinkers We believe in autonomy and reward taking initiative We have experienced leadership that is always open to new ideasBenefits Competitive pay Competitive health benefits including company-funded HRA for vision and dental 401(k), FSA plans and disability insurance Flexible, paid parental leave policy Easy access to BART, including commuter assistance We work at a sustainable pace. In general we don't work late or on weekends and most employees WFH every Wednesday.If your experience is close to what we're looking for, please consider applying. Experience comes in many forms - skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.

Keywords: BabyList, Walnut Creek , Director, Performance Marketing, Advertising , Oakland, California

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