Digital Marketing Lead Insurance - Affiliate & CRO

Company: AAA Northern California, Nevada & Utah
Location: Walnut Creek
Posted on: September 12, 2022

Job Description:

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.AAA. ..we're one of the largest Membership organizations in the country, but we're so much more than our legendary roadside service. We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members. We're community minded, and celebrate the growth, development and successes of our diverse Team Members. Whether you're just starting your journey or looking to grow your career, we'll support you every step of the way.Why Work for us:

• Impact.
  Play a key role in innovating the future of auto repair while reinventing AAA and the value propositions we deliver to over 5.9M Members.
• Development.
  Our team is designed to grow business and business leaders. We intend for you to demonstrate your capabilities and leadership skills and earn rapid advancement.
• Recognition
  . We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.
• Lifestyle
  . We do honorable work, and we practice our values: humility, integrity, teamwork, and service.Location - Hybrid - Currently 1 day per week in the Walnut Creek, CA office.Job SummaryAs the Digital Marketing Lead you will generate demand for AAA Insurance policies by collaborating with the Marketing Team and vendors to effectively develop, lead, and measure digital marketing campaigns from concept to execution. You will use data and insights to identify and test audience segments, expanding the pool from which to generate demand for AAA Insurance. You will also work with your colleagues to increase landing page effectiveness through conversion rate optimization testing.We are looking for someone with a current understanding of driving demand through CTV, Streaming Audio and Affiliate channels, with an analytical, inquisitive mind to increase prospect traffic to the website. Experience in conducting landing page CRO testing using optimizely is a definite plus.Core Job Responsibilities
  • Serve as the main point of contact to define and execute digital marketing strategies and initiatives.
  • Develop, manage, and optimize measurable, digital/inbound marketing campaigns that align with the organization's key objectives, highlight value proposition, and clearly demonstrate ROI.
    • Work with the Product Team to ensure alignment with budget, branding, messaging and marketing program objectives.
    • Work closely with the Digital team to collaborate on maximizing all Insurance digital campaign's conversion KPI's utilizing CRO testing.
    • Work with the agency and in-house Digital Analyst to uncover new audiences, gaps and opportunities.
    • Perform day-to-day management of online marketing campaigns; use benchmarks and analytics to maximize performance and drive campaign optimization.
    • Oversee the deployment of prospecting campaigns with 3rd party agencies and vendors including budgeting, forecasting and adherence to goals.
      • Deep dive into campaign performance, and report on weekly progress with leadership.
      • Keep up-to-date with the latest trends and best practices in digital and online marketing and measurement; identify trends and insights and make recommendations.Knowledge, Skills and Abilities
        • Seasoned marketer with deep CTV and Affiliate channel experience, and broad marketing experience across a wide span of disciplines including acquisition, testing, analytics, engagement and digital media channels.
        • An aptitude for data analysis. A mind for innovation, thinking big, and learning through testing.
        • Experience working cross-functionally across internal and external teams, and driving conversion and engagement programs.
          • Strong project management skills and ability to manage multiple, competing priorities simultaneously.
          • Able to work well with teams and have a positive, goal-oriented attitude.
          • Excellent verbal and written communication skills. Clear and concise presentation skills to peers and management level.
          • A passion for the Member experience.
            • Experience with Optimizely, Google Analytics 360 a plus.Education and Experience
              • College degree
              • 5 years digital marketing experience
              • 2 years CTV and Affiliate experience#LI-VB1#VIC_RX

Keywords: AAA Northern California, Nevada & Utah, Walnut Creek , Digital Marketing Lead Insurance - Affiliate & CRO, Advertising , Walnut Creek, California