Copywriter and Content Coordinator

Company: Novogradac & Company LLP
Location: Walnut Creek
Posted on: June 13, 2022

Job Description:

Position SummaryThe Copywriter and Content Coordinator is a key part of the marketing team where your creative writing skills will allow you to produce high quality B2B content that appeals to the audience, attracts customers and boosts brand awareness. The marketing copywriter and coordinator will craft engaging, accurate B2B content for a range of marketing channels including digital, media and communications, email and promotional collateral. This position reports to the Marketing Manager.The firm has one available position in either Austin, TX; Atlanta, GA; Dover, OH; Long Beach, CA; Bethesda, MD; Petaluma, CA; San Francisco, CA; or Walnut Creek, CA. Some positions at Novogradac may be open to remote or hybrid work arrangements depending on business needs.Please discuss available options with your recruiter.Your Contributions and ResponsibilitiesCopywriting:Write marketing/promotional copy and informational copy to sell product, webinars and eventsWrite clear, accurate and engaging copy for event and product marketing initiatives such as web pages, category pages, banner ads, direct mailers, event signage, print ads and more including the Novogradac Journal of Tax Credits Awards, descriptions for product pages on the website, banner ads, print ads, direct mailers and Google AdsWrite copy for social media such as LinkedIn, Facebook and Twitter to sell product, webinar and eventsWrite subject line, pre-header, body, CTA and graphic tagline for product, webinar and event emailsDraft and send referral emails and social media posts to our sponsors and speakers to assist with marketing the eventDraft copy for events videos used in email campaignsDraft copy for product videos used on social mediaDraft keynote speaker invitations for upcoming conferencesUnderstand and effectively write to the brand/business voice across all marketing vehiclesEnsure accuracy and maintain consistent editorial standards and guidelinesWrite for SEO with keywords to improve organic rankingsWork in partnership with event managers to stay current on event updates and the editorial team to obtain accurate industry happenings that can be included in copyAssist in content strategy, web conceptualization and content analyticsRegularly meet with key stakeholders to ascertain goals for email and social media campaignsCollaborate with the email and social media marketing associate on campaigns strategyStay current with the latest industry trends and address these trends in the marketing copySuggest and consistently undergo training for professional growthContent CoordinationCreate upcoming events in the event and content management system and ensure proper posting on websiteWorking with the design team, create enticing, marketable events websitesOversee the content lifecycle of the event on the event websites including making routine agenda updates, updates to panelists and keynotes on the events websitesManage the events app, setting up push notifications and individual panel surveys, uploading sponsor documentation and other features to ensure engagementManage the survey outreach for each event, creating the surveys, working with the email associate on sending and summarizing the resultsCreate and track utm parameters and shorten links for social media postsOutreachWork with the director and editorial team to identify potential organizations to reach out to help promote the eventContact influencers in the industry and ask if they can assist with promoting our eventResearch industry experts and influencers within our industry and think of ways to encourage their participation in the upcoming eventSystematically prepare referral marketing emails and send to sponsors and speakersYour QualificationsBachelor's degree, preferably in marketing, advertising or communicationsTwo or more years of experience in producing copy for digital and print channelsThe ability to produce error-free content that adheres to the company's style guidelinesExceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronymsSolid understanding of SEO concepts preferredAbility to take complex information and turn it into persuasive copyNimble management of concurrent projects, including adapting to ongoing changes in priorities and deadlinesStrong communication skills over the phone, via email and in person are requiredAbility to handle routine situations with minimal direction regarding tasks to be performedMicrosoft Office proficiencyExperience with content managements systems and Hootsuite is a plusWhy work with us?Our firm is committed to providing our people with opportunities to excel professionally.We believe in the importance of a welcoming work culture and quality work-life integration to support our staff as we grow together.We're leading the way to a better future of work culture. Increased number of paid holidays per yearCompetitive salaries with continuous review of market conditionsFlexible working hours and work arrangementsRemote and hybrid opportunitiesExpanding Social Impact department for a healthy, happy, inclusive and productive workplaceThe benefits of joining our teamStrong growth opportunitiesCompetitive benefits package401(k) package with firm profit-sharingStrong emphasis on quality work-life integrationDress for your day policyResources of a national firmGet to know us better!Hello! We're Novogradac & Company LLP, a national certified public accounting and consulting firm headquartered in San Francisco. Founded in 1989, the allied group of Novogradac companies has grown to more than 800 employees and partners with more than 25 offices throughout the country.Novogradac & Company LLP is one of the nation's top 40 certified public accounting and consulting firms and is a recognized leader in real estate and community development. Novogradac provides publicly and privately held national enterprises with a full spectrum of audit, tax, valuation, expert witness and litigation support, property compliance and general consulting services and works extensively in the affordable housing, community development, historic preservation and renewable energy fields.Ready to learn more?To be considered for this position, interested candidates MUST apply via our company website: http://careers.novoco.com/Novogradac & Company LLP offers a progressive work environment, competitive pay and an excellent benefits package including medical, dental, vision, paid time off, life/disability insurance, commuter flex accounts and a 401(k). Novogradac and Company LLP is an equal opportunity employer. Novogradac's culture is centered on education, acceptance, innovation and opportunity. We value diversity and respect the different perspectives that each of our employees bring to Novogradac no matter their age, race, religion, gender identity or sexual orientation. We are committed to creating an equitable and inclusive workplace for our entire workforce.

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