Marketing Analyst
Company: Gas Transmission Systems, Inc. (GTS)
Location: Walnut Creek
Posted on: February 18, 2021
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Job Description:
POSITION SUMMARYThe Marketing Analyst will be responsible for
supporting all business development and marketing activities under
the direction of the GTS Business Development Supervisor. The
analyst will develop, design, create, and coordinate marketing
material content. This will include promotional marketing
materials, infographics, website design updates, etc. The analyst
will also utilize video production skills to support the
development of GTS training materials and communications. In
addition, being a support organization, there will be an
opportunity to work and assist a variety of internal
stakeholders.The analyst must have an outgoing and dynamic
personality and be comfortable proactively reaching out to
coordinate and assign activities to individuals across multiple GTS
departments and districts.ESSENTIAL DUTIES AND
RESPONSIBILITIES:Following are among the many different
responsibilities:* Support, coordinate, and perform assigned tasks
related to the implementation of a marketing strategy that align
with GTS' marketing goals* Responsible for designing, creating, and
delivering marketing programs to support the growth and expansion
of company products and services* Design and develop multimedia
presentations combining still images, sound, text, video and
animations* Collaborate with Web Designer* Create communications
programs that effectively describe and promote the organization its
products including graphics, brochures, company or product service
sheets, logos, and other promotional products* Ability to adapt
copy from technical sources (client SEC filings, annual reports,
service offerings, etc.) for marketing and internal communications*
Perform client & potential client research* Compile and ensure
quality through peer review of department deliverables* Prepare
reports and PowerPoint presentations for internal clients* Provide
ad hoc reporting support* Help coordinate industry conference and
trade show logistics and booth promotional material* Analyze
business development and marketing activities for effectiveness and
recommend changes* Help facilitate the administrative needs of the
team* Help develop and create graphics and images for competitive
bids and proposalsSKILL REQUIREMENTS:Technical Skills, Degrees or
Certifications* Bachelor's Degree in Business Administration,
Finance, Economics or Marketing* Advanced knowledge of Adobe Create
Suite (Photoshop Illustrator, and InDesign), Acrobat, and other
design tools* Social media administration background platforms for
business (LinkedIn, Facebook, etc.)* Online marketing experience
(web content management, email marketing, webinar development)*
Basic video editing skills* Basic photography and or videography
skills* Experience with email marketing tools such as MailChimp*
SharePoint administration background* Demonstrated understanding
and management of Internet design issues (WordPress, HTML)*
Proficient use of MS PowerPoint, Word, Excel, and Outlook* Proven
ability to manage multiple project deadlines* Highly organized, and
self-motivated with strong attention to detail* Strong written and
verbal communication skills* Effective use of various media for
communication internally and externallyDesired:* Business
understanding of the gas utility industryWORK ENVIRONMENT* This
position can be in any GTS office* While travel is not common, it
may be required for up to a week at a time nationally for exhibit
set-up and monitoring, photo/video shoots, or other business
activities* This job operates in a professional office environment.
This role routinely uses standard office equipment such as
computers, phones, photocopiers, filing cabinets and fax machines
that requires constant and repetitive motions.GTS VALUES:* Quality
- Take pride in our work---Achieve the highest standards of
excellence* Integrity - Follow through on commitments---Have the
courage to do what is right* Camaraderie - Show loyalty to GTS and
the team---Treat each other with respect and tolerance* Proficiency
- Reach beyond competence---Be a professional at all times* Can Do
- Go the distance---Be open minded and flexible---Find a way to say
yes!
Keywords: Gas Transmission Systems, Inc. (GTS), Walnut Creek , Marketing Analyst, Advertising , Walnut Creek, California
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