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Marketing Analyst

Company: Gas Transmission Systems, Inc. (GTS)
Location: Walnut Creek
Posted on: February 18, 2021

Job Description:

POSITION SUMMARYThe Marketing Analyst will be responsible for supporting all business development and marketing activities under the direction of the GTS Business Development Supervisor. The analyst will develop, design, create, and coordinate marketing material content. This will include promotional marketing materials, infographics, website design updates, etc. The analyst will also utilize video production skills to support the development of GTS training materials and communications. In addition, being a support organization, there will be an opportunity to work and assist a variety of internal stakeholders.The analyst must have an outgoing and dynamic personality and be comfortable proactively reaching out to coordinate and assign activities to individuals across multiple GTS departments and districts.ESSENTIAL DUTIES AND RESPONSIBILITIES:Following are among the many different responsibilities:* Support, coordinate, and perform assigned tasks related to the implementation of a marketing strategy that align with GTS' marketing goals* Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services* Design and develop multimedia presentations combining still images, sound, text, video and animations* Collaborate with Web Designer* Create communications programs that effectively describe and promote the organization its products including graphics, brochures, company or product service sheets, logos, and other promotional products* Ability to adapt copy from technical sources (client SEC filings, annual reports, service offerings, etc.) for marketing and internal communications* Perform client & potential client research* Compile and ensure quality through peer review of department deliverables* Prepare reports and PowerPoint presentations for internal clients* Provide ad hoc reporting support* Help coordinate industry conference and trade show logistics and booth promotional material* Analyze business development and marketing activities for effectiveness and recommend changes* Help facilitate the administrative needs of the team* Help develop and create graphics and images for competitive bids and proposalsSKILL REQUIREMENTS:Technical Skills, Degrees or Certifications* Bachelor's Degree in Business Administration, Finance, Economics or Marketing* Advanced knowledge of Adobe Create Suite (Photoshop Illustrator, and InDesign), Acrobat, and other design tools* Social media administration background platforms for business (LinkedIn, Facebook, etc.)* Online marketing experience (web content management, email marketing, webinar development)* Basic video editing skills* Basic photography and or videography skills* Experience with email marketing tools such as MailChimp* SharePoint administration background* Demonstrated understanding and management of Internet design issues (WordPress, HTML)* Proficient use of MS PowerPoint, Word, Excel, and Outlook* Proven ability to manage multiple project deadlines* Highly organized, and self-motivated with strong attention to detail* Strong written and verbal communication skills* Effective use of various media for communication internally and externallyDesired:* Business understanding of the gas utility industryWORK ENVIRONMENT* This position can be in any GTS office* While travel is not common, it may be required for up to a week at a time nationally for exhibit set-up and monitoring, photo/video shoots, or other business activities* This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines that requires constant and repetitive motions.GTS VALUES:* Quality - Take pride in our work---Achieve the highest standards of excellence* Integrity - Follow through on commitments---Have the courage to do what is right* Camaraderie - Show loyalty to GTS and the team---Treat each other with respect and tolerance* Proficiency - Reach beyond competence---Be a professional at all times* Can Do - Go the distance---Be open minded and flexible---Find a way to say yes!

Keywords: Gas Transmission Systems, Inc. (GTS), Walnut Creek , Marketing Analyst, Advertising , Walnut Creek, California

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