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Marketing Associate

Company: Seegene Technologies
Location: Walnut Creek
Posted on: September 15, 2020

Job Description:

We are looking for a Marketing Associate to help plan and implement our marketing and advertising activities.For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and end user's behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.Ultimately, you should help us achieve our business goals through building strong marketing campaigns.--The--Marketing Associate will report to--the VP of MarketingResponsibilities1.Tradeshow and seminar series managementAssists in planning and managing the execution and logistics of trade shows, exhibitions and seminar series to achieve business objectives.Plans well ahead of schedule, prepares the sales and executive teams, promotes and maintains social media campaigns. Provides giveaways and scans leads during the tradeshowDebriefs and follows up.2.Marketing material coordinationCoordinates the creation of marketing material with management, PR agency and MarCom in Korea. - Brochures, Ads, Branded images, Giveaways, Videos3. Lead managementEnsures leads are properly entered in SFDC and followed-up in a timely manner4.Social media effortsPosts, engages with followers, and analyzes successes5.Reporting including--marketing and sales metrics and conversion rates6.CompetitionMonitor competitors' marketing activitiesQualificationsBSc degree in Marketing or business or biotechnologiesCollege level or 1 or 2 years of experienceUnderstanding of biotechnologies, life sciences, molecular diagnosticsKnowledge of marketing digital tools and techniquesExperience with SEO/SEM campaignsSolid computer skills, including MS Excel, web analytics and Google AdwordsStrong knowledge of Social Media platforms such as Twitter / LinkedInKnowledge of Salesforce.comExcellent communication and presentation skillsStrong--analytical skills--with a goal-oriented attitudeVery detailed orientedExtremely organized

Keywords: Seegene Technologies, Walnut Creek , Marketing Associate, Advertising , Walnut Creek, California

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